- Running Google Ads for 'business consultant Cape Town' — R18k/month spend confirmed
- Registered on 3 lead platforms (Bark, Bidvest, local directory) within 60 days
- LinkedIn activity: 4 posts in 30 days referencing 'scaling the practice'
Spending on acquisition but no structured follow-up system. Leads are going cold within 48 hours of first contact.
Lead with the follow-up gap — not the service. Reference the ad spend directly.